Zee Bangla is an Indian general entertainment pay television channel broadcasting in Bengali language. It is owned by G Entertainment Enterprise. It is India’s first Bengali language satellite television channel, officially started broadcasting on 15 September 1999. The channel was first launched as Alpha Bangla which was renamed to Zee Bangla on 28 March 2005. The channel launched its HD version on 20 November 2016. .
The channel first launched in 1996, but stopped transmission within two months due to poor ratings. It was relaunched on 15 September 1999 as Alpha TV Bangla along with Alpha TV Marathi, Alpha TV Telugu and Alpha TV Punjabi. It was India’s first Bengali language satellite television channel. In 2005, Zee TV went for a major brand revamp. It unveiled a new logo at the Zee Cine Awards on 28 March 2005 and later renamed Alpha Bangla to Zee Bangla with a modified version of the new Zee TV logo which is also used by other regionals of the Zee Network.
On 19 June 2011, all Zee channels rebranded with a new logo that resembled the number two instead of the alphabet Z.
On 1 January 2017, the top right corner of all Zee channels was discontinued which continued unless all Zee channels rebranded with a new logo on 15 October 2017 to celebrate the 25th anniversary.
On 15 October 2017, all Zee channels changed their logo where the logo started showing on the left side. In 2019, Samrat Ghosh became the head of the channel. The channel’s new graphics were revealed on 7 October 2018 during Sa Re Ga Ma Pa. It is one of the largest Bengali language television channels in India in terms of viewership.
On 30 September 2021, Bangladesh imposed a blackout on foreign television channels, including Zee Bangla, which broadcast commercials. However, 2 weeks later, through clean feed, Zee Bangla resumed broadcasting in that country.