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Streaming television is the digital distribution of television content, such as TV shows, delivered over the Internet as streaming media. Streaming TV stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.

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Until the 1990s, it was not considered possible that a television program could be squeezed into the limited telecommunications bandwidth of copper telephone wire to provide a streaming service of acceptable quality, as the required bandwidth of a digital television signal was about 200 Mbit/s, That’s 2,000 times the bandwidth of a speech signal over a copper telephone wire.

Streaming services have only been made possible by two major technological developments: MPEG (motion-compensated DCT) video compression and asymmetric digital subscriber line (ADSL) data transmission.

The mid-2000s was the beginning of television programming over the Internet. The video-sharing site YouTube was launched in early 2005, allowing users to share illegally posted television programs. YouTube co-founder Javed Karim said the inspiration for YouTube first came from Janet Jackson’s role in the 2004 Super Bowl incident, when her breasts were exposed during her performance, and later from the 2004 Indian Ocean tsunami. Karim couldn’t easily find video clips of both events online, which led to the idea for a video sharing site.

Apple’s iTunes service also began offering select television programs and series in 2005, available for direct download after payment. A few years later, television networks and other independent services began creating sites where shows and programs could be streamed online. Amazon Video started in the US in 2006 as Amazon Unbox, but didn’t launch globally until 2016. Netflix, a website originally built to rent and sell DVDs, began offering streaming content in 2007. Hulu, owned by NBC and Fox in 2008, launched in 2009, owned by CBS. The first generation Apple TV was released in 2007 and the first generation Roku streaming device was announced in 2008. Digital media players also began to become available to the public at this time. This digital media player continues to be updated and release new generations.
Smart TVs took over the television market after 2010 and continued to partner with new providers to bring streaming video to more users. As of 2015, smart TVs are the only type of mid- to high-end television being produced Amazon’s version of the digital media player, Amazon Fire TV, wasn’t offered to the public until 2014.

Access to television programming has evolved from computer and television access to include mobile devices such as smartphones and tablet computers. Related apps for mobile devices began becoming available through the App Store in 2008, but they grew in popularity in the 2010s with the rapid deployment of LTE cellular networks. These mobile apps allow users to watch streaming media provided on mobile devices that support them.

In 2008, the International Academy of Web Television, headquartered in Los Angeles, was formed to organize and support television actors, writers, executives, and producers in web series and streaming television. The organization conducts the selection of winners for the Streamy Awards. In 2009, the Los Angeles Web Series Festival was founded. A number of other festivals and awards ceremonies are dedicated solely to web content, including the Indie Series Awards and the Vancouver Web Series Festival. In 2013, in response to the soap opera All My Children’s transition from broadcast to streaming television, a new category for “Fantastic Web-Only Series” was created at the Daytime Emmy Awards. Later that year, Netflix made history at the 65th Primetime Emmy Awards by earning the first Primetime Emmy Award nominations for a streaming television series for Arrested Development, Hemlock Grove, and House of Cards. Hulu won its first Emmy for Outstanding Drama Series for The Handmaid’s Tale at the 69th Primetime Emmy Awards.

Traditional cable and satellite television providers began offering services such as Dish Network-owned Sling TV, which was unveiled in January 2015. DirecTV, another satellite television provider, launched its own streaming service, DirecTV Now, in 2016. Sky has launched a similar streaming service in the UK called Now TV.

In 2013, streaming video website Netflix earned the first Primetime Emmy Award nomination for original streaming television at the 65th Primetime Emmy Awards. Three of its web series, House of Cards, Arrested Development and Hemlock Grove, earned nominations that year. On July 13, 2015, cable company Comcast announced an HBO Plus Broadcast TV package at a discounted price from Basic Broadband Plus Basic Cable.

In 2017, YouTube launched YouTube TV, a streaming service that allows users to watch live television programs from popular cable or network channels and record shows to stream anytime, anywhere.

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