SonyLIV Channel Live
SonyLIV is an Indian over-the-top freemium streaming platform owned by Culver Max Entertainment. SonyLIV was launched in 2013 as the first OTT service in India. As a streaming service, it carries content from local networks including movies, television series, live sports matches and original programming and also licensed content from third parties in India such as Lionsgate and ITV among others. Since 2020, SonyLIV has taken an active role as a producer and distributor for both movies and television series, and to that end, offers a variety of original programming content through its online library.
SonyLIV was launched on 23 January 2013 by Culver Max Entertainment.
SonyLIV is part of Culver Max Entertainment and has access to 18 years of content from over 700 movies, meaning a total of 40,000+ hours of television show coverage in Hindi and English. Since its launch, SonyLIV has streamed live sports events.
Anime was part of SonyLIV. Various anime from Animax were available on SonyLIV for original streaming. After being discontinued as a linear TV channel on 18 April 2017, Anima was made available exclusively as a digital streaming channel in India from 7 July 2017 to 7 May 2020.
In June 2020, SonyLIV was launched as a streaming service on Sling TV in the US, available on the All Show app in India. SonyLIV launched in Canada on 15 October 2021.
LIV Sports
LIV Sports was launched on 1 June 2014 by Culver Max Entertainment (a new sports streaming service exclusively for sports features). LIV Sports was the official mobile and internet broadcaster for the 2014 FIFA World Cup, which began on 12 June 2014. LIV Sports broadcasts live and video-on-demand match content including statistics and analysis. However, this service was integrated into SonyLIV. As of now, LIV Sports is part of SonyLIV.
In June 2016, SonyLIV underwent a revamp for the first time and started streaming live television channels. Since this revamp, SonyLIV has added many shows and movies to the portfolio. On 1 November 2018, SonyLIV and Lionsgate entered into a multi-year content agreement. As part of the deal, SonyLIV will offer an embedded Lionsgate Play with over 500 hours of premium original series. In 2019, SonyLIV started streaming live channels of other networks including news channels.
In June 2020, SonyLIV underwent a revamp for the second time, and this time they started streaming content from Sony Pictures Entertainment, Sony Pictures Television Studios, ITV and Reliance Entertainment. Also, SonyLIV has started streaming its own original movies and series. On 15 January 2021, WWE Network launched in India via SonyLIV.