Sony Sab Live

Sony SAB was launched as SAB TV on 23 April 1999 by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (abbreviated as such). Initially it was launched as a Hindi language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to a Hindi-language generalist network.

The channel’s high-definition feed was launched on 5 September 2016.

Yes Boss is one of the longest running shows of the channel. After Yes Boss, Taarak Mehta Ka Oolta Chashma became the longest running show.