Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast) and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialization of British sport since 1991, and at times has played a major role in bringing about organizational change in broadcast sport, notably when it encouraged the Premier League to split from the Football League in 1992.
Sky Sports Major Events, Premier League, Football, Cricket, Golf, F1, Action and Arena are available as premium packages on top of the basic Sky package. These services are available as premium channels on almost every satellite, cable and IPTV broadcast system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of the basic package. Sky Sports Network is managed by Jonathan Leach.
With the launch of the Sky digital satellite platform on 1 October 1998, Sky Sports launched Sky Sports News, a channel carrying rolling sports news coverage, followed by Sky Sports Extra (later known as Sky Sports 4 from 2010, then from 2017 (known as Sky Sports Golf) in August 1999.
During a Premier League match between Arsenal and Manchester United on 22 August 1999, Sky Sports launched an interactive television service through its digital platform called Sky Sports Active, allowing viewers to watch the match with access to additional on-screen statistics, and a choice of . Alternate camera angles and replays. Sky is expected to expand its interactive services to other sports over the next year.
On 25 January 2011, Sky Sports’ Premier League football coverage was at the center of controversy when footage emerged of long-serving presenters Andy Gray and Richard Keys making comments deemed sexist in which Gray was sacked for the comments, and fellow reporter Andy a female assistant. Burton was sacked by Sky after being involved in sexist comments about referee Cian Massey, which also involved Gray and Keys. However, unlike Gray and Keys, Burton later returned to his regular duties at Sky.
On 29 July 2011, it was announced that Sky Sports had acquired the rights to Formula One racing from 2012 to 2018, sharing free-to-air rights for roughly half of the events with the BBC and highlight rights for the remainder. Sky subsequently announced that it would launch a new channel dedicated exclusively to its coverage, Sky Sports F1, which would broadcast ad-free coverage of practice, qualifying and every race; The service was made available at no extra charge to all Sky High-Definition subscribers, regardless of whether they were Sky Sports subscribers or not. Sky extended its contract from 2016 to 2024; In early 2019, Sky became the exclusive broadcaster of all F1 races except the British GP which will also be broadcast on the free-to-air Channel 4 (who also hold rights to all highlight races).
On 12 August 2014, Sky launched a new channel called Sky Sports 5, which will be primarily dedicated to European football, including UEFA European Championship qualifiers, La Liga, Eredivisie and others.
On 24 August 2016, Sky launched Sky Sports Mix, a new channel designed to offer non-subscribers a sample of content from the full range of Sky Sports networks. On Sky, the channel is included as a basic service with all plans, and was also available in certain Virgin Media packages at launch.
2017-present: Channel realignment and expansion
Pubs that have Sky Sports often show it, such as in Checkerfield, Pontefract, West Yorkshire.
On 18 July 2017, Sky realigned its sports channels, dropping numbered services in favor of services dedicated to their core sports properties, including cricket, Formula One, golf and two football channels (one specifically dedicated to the Premier League). , and three channels dedicated to general sports coverage.  Additionally, Sky announced that it would revise the pricing structure of the channels to make them more attractive to viewers; Sky subscribers can buy up to three channels on an a la carte basis or the full bundle. As before, Sky Sports Mix broadcasts selected programming across all channels and is included in Sky’s basic service. On Sky’s Now TV service, the entire Sky Sports service is available via the Time Pass system. Availability and packaging of new services varies across providers.
The American NBC Sports division became a sibling of Sky Sports following Comcast’s acquisition of Sky PLC. On 29 January 2019, Sky and sister American pay television network NBCSN partnered for transfer-time coverage (NBC holds the rights to the Premier League in America), and the network later announced that it would add an hour-long simulcast of Sky Sports News. The channel started its weekday morning lineup on March 4. For the PGA Tour’s 2019 Players Championship, Sky Sports Golf tested a similar combination with its new sister golf channel. For the 2019–20 season, NBC began a more extensive on-air integration of Sky Sports resources into its American coverage of the Premier League, including adding Sky’s studio programs to its “Premier League Pass” subscription service, receiving the on-air presentation. Sky, and coverage originating from Sky’s studios during the opening weekend